Hello, I’m Jay Say
SEO Specialist in the Philippines who turns search into revenue
I manage SEO for 30+ client websites that earn about 16,000 organic visits a month, for businesses in the US and Australia.
$25K/mo
Est. organic traffic value
30+ client sites · Ahrefs, Oct 2026
6+
Years in SEO
30+
Client websites managed
16K
Organic visits a month
$25K
Est. organic traffic value a month
Portfolio figures from Ahrefs, October 2026. Client work shown anonymized.
About me
A Philippines-based SEO specialist for US and Australian businesses
Jay Say is an SEO specialist based in the Philippines with 6+ years of experience growing organic visibility for US and Australian businesses. At Amplus Agency I manage end-to-end SEO for 30+ client websites in healthcare, legal, insurance, private aviation, technology, trucking and home services.
That portfolio earns about 16,000 organic visits and an estimated $25K in organic traffic value every month. My outreach has added 3,900+ new referring domains, and 11 client sites hold Ahrefs health scores of 90–100 (October 2026). I’m an IT graduate who works comfortably with developers, writers and paid-media teams.
My resultsCase studiesI also teach SEO: the SEO BootcampGet a free SEO check
- Technical SEO · audits & site architecture
- Local SEO · multi-location
- On-page & content · E-E-A-T, YMYL
- Link building · 3,900+ referring domains
- AI search · AEO & GEO
- Schema markup
Services
SEO services for businesses that want to be found
01
Technical SEO audits
Technical SEO makes a site easy for search engines to crawl and index. I audit crawlability, redirects, Core Web Vitals, schema and site architecture, then fix what holds rankings back.
See it in action: Technical SEO cleanup of an 18,700-URL medical site
02
On-page & content optimization
On-page SEO matches each page to what people search for. I map search intent, plan topic clusters and optimize titles, headings, internal links and E-E-A-T signals.
See it in action: On-page and content SEO for a law firm
03
Local SEO
Local SEO wins searches like "near me". I manage Google Business Profiles, citations and city and service pages for single and multi-location businesses.
See it in action: Local SEO for a multi-location urgent care brand
04
Link building & digital PR
Links from relevant sites build authority. My outreach has added 3,900+ new referring domains across client sites, and I audit backlink profiles for toxic links.
See it in action: Link building that grew a law firm website
05
AI search optimization
AI Overviews and answer engines cite clear, well-structured sources. I optimize content, entities and structured data so your business can be understood and cited (AEO and GEO).
See it in action: How to get cited in Google AI Overviews
06
Analytics & reporting
Reporting turns data into decisions. I track priority keywords and report monthly with GA4, Search Console, Ahrefs and Looker Studio, with clear next steps.
See it in action: See the results I report on
07
SEO consulting & coaching
Prefer to keep SEO in-house? I advise and coach your team, drawing on my experience training new SEO hires and running the SEO Bootcamp.
Choosing how to get help? Read Freelancer vs agency vs consultant.
- SEO strategy calls to review your site and set priorities
- Coaching for in-house marketing and development teams
- SEO audits with a prioritised roadmap you implement
- Advisory for agencies and freelancers handling SEO
Case studies
Results I’ve delivered
-
SEO for a Fort Worth criminal defense firm: organic traffic up 21%
Practice-area pages, local SEO and authority links grew a Fort Worth criminal defense firm’s organic traffic by 21% and its ranking keywords by 43%.
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Local SEO for a multi-location urgent care brand: 4,400+ organic visits a month
How local SEO, E-E-A-T and technical upkeep help a Texas urgent care brand earn 4,400+ organic visits and an estimated $9.5K a month in…
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Technical SEO cleanup of an 18,700-URL medical website: broken URLs down 82%
A large-scale technical cleanup cut broken URLs by 82% on an 18,700-URL multi-location medical website, and total visitors grew by 2,500 in the period.
Experience
6+ years of hands-on SEO experience
Work
SEO Specialist
End-to-end SEO for 30+ client websites in healthcare, legal, insurance, private aviation, technology, trucking and home services.
SEO Coordinator
SEO for 7 company websites, monthly site audits, Google Ads and automated Looker Studio reporting.
Technical SEO Specialist / Role Coach
Technical audits and competitive keyword research; trained new SEO hires and kept 90-day plans on schedule.
SEO Specialist
On-page and off-page SEO, Google Business Profile and reporting that tied SEO work to traffic and revenue.
SEO Assistant
Audits, keyword research, on-page and off-page SEO, analytics and indexing support.
Virtual Assistant, Offer Researcher, Data Analyst
SEO, web design and lead generation, content research, and secure data validation.
Education
Bachelor of Science in Information Technology
Industries
- Healthcare & urgent care
- Legal
- Insurance & claims
- Private aviation
- Technology & manufacturing
- Trucking
- Construction & home services
- Hospitality
- Financial services
Testimonials
What clients say
Our organic traffic more than doubled in six months, and for the first time I understood exactly why. The monthly reports are clear and honest.
Maria S. · E-commerce founder
The technical audit found problems three agencies had missed. Fixing them got our key pages back on page one within weeks.
Daniel K. · Marketing manager
Our clinic now shows up in the map pack for every service we offer. New patient enquiries from Google have never been higher.
Anna L. · Clinic owner
Tools I work with
- Ahrefs
- SEMrush
- Screaming Frog
- Google Search Console
- GA4
- Looker Studio
- Google Business Profile
- PageSpeed Insights
From the blog
Latest SEO insights
-
SEO Freelancer vs Agency vs Consultant: How to Choose
How an SEO freelancer, an SEO agency and an SEO consultant compare on cost, involvement and scope, and which fits your business in the…
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How to Become an SEO Specialist in the Philippines (2026)
The skills, tools, learning path and portfolio you need to become an SEO specialist in the Philippines, from an SEO specialist who coaches beginners.
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How to Get Your Business Cited in Google AI Overviews
Practical steps to help Google AI Overviews and other AI answers understand and cite your business: answer-first content, entities, schema and evidence.
FAQ
Questions about hiring an SEO specialist in the Philippines
How do I find the best SEO specialist in the Philippines?
Look for verifiable results rather than promises: real metrics from tools like Ahrefs or Search Console, experience in your industry and clear reporting. Jay Say is a Philippines-based SEO specialist with 6+ years of experience who manages 30+ client websites earning about 16,000 organic visits a month (Ahrefs, October 2026), with case studies on this site.
What does an SEO specialist in the Philippines do?
An SEO specialist improves how a website ranks in Google and AI search. That covers technical audits, keyword research, on-page optimization, local SEO, link building and reporting. From the Philippines, I deliver this end to end for US and Australian businesses, from the first audit to monthly reports in GA4, Search Console and Looker Studio.
Do you work with businesses outside the Philippines?
Yes. Most of my clients are in the United States and Australia, in healthcare, legal, insurance, private aviation, technology and home services. I work remotely from the Philippines (GMT+8), which overlaps with the US evening and the full Australian business day, and I report in plain English every month.
How long does SEO take to show results?
Most sites see measurable movement in three to six months, depending on competition and the site's starting point. Technical fixes can show sooner: on one 18,700-URL medical site, cutting broken URLs by 82% helped total visitors grow by 2,500 in the reporting period. I set expectations for each site after the first audit.
Do you optimize for Google AI Overviews and AI search?
Yes. I structure pages so AI Overviews and answer engines can understand and cite them: answer-first content, clear entity information, structured data, dated evidence and crawlable pages. This answer engine optimization (AEO) and generative engine optimization (GEO) work runs alongside classic rankings.
How do we get started?
Send me a message through the contact form on this site, or message me on LinkedIn, with your website and goals. I will review the site, share the biggest opportunities I find and propose a plan with clear priorities and reporting. There is no obligation, and you will get a reply within one business day.
Let’s work together
Ready to grow your organic traffic?
Tell me about your site and goals. I’ll reply within one business day with next steps.
Send a message · LinkedIn · Philippines (GMT+8)